SEO The secret to a perfect position

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SEO The Trick To Better understanding Search Listing Position 7

SEO The secret to a perfect position

An Analogy to Better Understand SEO, and Why First place on Every Search Result is a Lie

SEO The Trick To Better understanding Search Listing Position

1. There are no magic tricks that solve everything

It’s easy to believe there’s a “secret formula” to instantly rank your website on Google. However, the truth is that Google handles a colossal $220 billion annually in search revenue, making it one of the most complex and competitive digital ecosystems in the world. Do you really think anyone outside Google’s engineers has access to a magic formula?

The answer is no. No one can promise guaranteed results with miraculous tricks. SEO (Search Engine Optimization) is built on proven practices, time, and consistency. If someone offers you “the secret” to ranking first overnight, they’re deceiving you. The key lies in doing the work correctly, with a structured and transparent approach, understanding how search engines work, and optimizing your website with patience and dedication.

SEO The Trick To Better understanding Search Listing Position

2. It’s all about organizing your website so Google, Bing, and Yahoo can understand it

Search engines are not people; they’re highly sophisticated algorithms but limited in how they process information. Therefore, your main task is to organize your website clearly so these systems can understand it.

Here are the essentials:

  • Well-structured HTML: The foundation of every website is its HTML code. If your code is clean, well-structured, and error-free, search engines will interpret it more easily.
  • Optimized images: Add ALT tags to all images. This tag not only helps search engines understand the image content but also improves accessibility. Additionally, ensure the image name is descriptive and, if possible, matches the ALT text. Example: “air-conditioner-installer.jpg”.
  • Purposeful links: Every link you include should have a relevant title clearly indicating where it leads. This helps with SEO and improves the user experience.

Organization and structure are your allies. A clean, optimized website is much easier to rank.

SEO The Trick To Better understanding Search Listing Position

3. Local businesses: use GPS coordinates with OG Tags

If your business is local, it’s vital that search engines know exactly where you are located. Writing your address isn’t enough; a search engine needs structured, precise information to index you correctly.

An excellent practice is to include your business’s GPS coordinates using Open Graph (OG Tags). These tags help search engines and social networks interpret your location clearly.

How do you do this? There are plenty of tools and apps that convert your physical address into exact GPS coordinates. For example, if your business is in Mexico City, you can get your coordinates in seconds and insert them into your website’s code. This way, search engines know your exact position and can display your business in local searches and maps.

In a world where “near me” searches are increasingly common, this small action can make a huge difference in local traffic and visibility.

SEO The Trick To Better understanding Search Listing Position 4

4. Find the balance between highly competitive keywords and those no one searches for

Using keywords is the heart of SEO, but it’s not about randomly including popular terms. On one side, you have highly competitive keywords that are nearly impossible to rank for without a million-dollar budget. On the other side, you have keywords so rarely searched that they bring no traffic at all.

The key lies in finding the sweet spot: terms with a decent search volume and manageable competition. Here’s a crucial tip:

Prioritize keywords from left to right, in order of importance.
For example, if you’re optimizing a page for air conditioner installers in Mexico City, organize your keywords like this:

  1. Installers
  2. Of
  3. Air
  4. Conditioner
  5. City
  6. Mexico

This order not only reflects how people typically search on Google but also helps search engines identify the search intent. Always prioritize the most important terms first and build your keyword phrases logically.

SEO The Trick To Better understanding Search Listing Position 5

5. Write meta descriptions that encourage users to click

Meta descriptions are small text snippets that appear in search results and briefly describe your page’s content. While they don’t directly impact ranking, they play a crucial role in attracting clicks.

How to write a good meta description?

  • Be clear and direct: Briefly explain what the user will find on your page.
  • Encourage action: Use attractive phrases that motivate users to click. Example: “Discover the best air conditioner installers in Mexico City. Get a free quote now!”
  • Avoid misleading promises: Don’t promise what your page doesn’t deliver. Google tracks when users leave your site quickly, classifying it as a “bad result.” High bounce rates negatively affect your ranking.

An honest, attractive meta description not only improves your CTR (Click-Through Rate) but also ensures the traffic arriving at your page is relevant and high-quality.

Conclusion:

SEO isn’t about magic or secret tricks. It’s about doing things right, organizing your website so search engines can understand it and users can find it. Apply these recommendations with discipline and patience, and you’ll see your website start to rise naturally and sustainably.

SEO The Trick To Better understanding Search Listing Position 6

5 Bonus Tips for Better SEO

BONUS TIP #1: Google My Business
Register your business on Google My Business. Keep your profile complete with photos, hours, and services. Appear in local searches and Maps—where people truly need you.

BONUS TIP #2: Clean URLs
Don’t clutter your URLs with random words. Use simple, descriptive names. Example: “yourpage.com/air-conditioner-installation”, not “yourpage.com/page23?=id102”. Clean URLs improve SEO and user experience.

BONUS TIP #3: Fresh Content
Don’t upload your website and forget it. Google loves fresh content. Publish blogs, case studies, or news at least once a month. Keep your site active and full of value.

BONUS TIP #4: Loading Speed
If your site takes more than 3 seconds to load, users will leave—and Google notices. Use tools like Google PageSpeed Insights to optimize images, reduce scripts, and fly through load times.

BONUS TIP #5: Internal Links
Help Google and users navigate better. Place internal links between your pages. Example: “Read more about our services here.” This improves SEO and keeps users on your site longer.

SEO The Trick To Better understanding Search Listing Position 7

Legal Disclaimer:

The content published on this blog reflects the personal opinions, interpretations, and perspectives of the author. It does not represent the views, positions, or official statements—legal, technical, or otherwise—of TPMP, its subsidiaries, affiliates, clients, or partners (including tpmp.com.co).

All information, including analogies, examples, and scenarios shared, is provided for illustrative and informational purposes only. It is not intended as professional advice, factual data, or a definitive statement on any topic. Readers are encouraged to conduct their own research or consult with qualified professionals before making any decisions based on the content presented here.

Neither the author nor TPMP shall be held responsible for any decisions, actions, or consequences arising from reliance on this blog’s content.

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